Loading content...
Loading content...
Our Story
F&J Trading Company was born from a long-standing vision to build a company that could become a true partner to international beauty brands entering the Lebanese market.
After years of hands-on experience inside a multi-brand cosmetics trading company, we witnessed the unique strength of Lebanon’s beauty industry. Even during periods of economic uncertainty, one thing remained constant: the unwavering commitment of Lebanese consumers to beauty, self-care, and personal expression.
Beauty here is not a luxury it is resilience, identity, and confidence.
The company was founded by two long-time colleagues who combined strategic brand vision with strong frontline sales expertise. Having worked together since 2011, and even after pursuing different professional paths abroad, their shared belief in Lebanon’s market potential brought them back together to build F&J Trading Company.
Today, F&J exists to provide international beauty brands with a trusted local partner capable of delivering sustainable growth, market insight, and lasting relationships.
F&J works exclusively with a limited number of carefully selected brands committed to quality and sustainable growth.
”Every partnership begins and endures on a foundation of mutual trust and transparency.
We invest in long-term relationships, not short-term transactions.
Deep understanding of the Lebanese beauty landscape guides every decision we make.